Tito Wira Eka Suryawijaya, Muhammad Tata Rizky Setyo Utomo, Peter S. Fader, Febrianur Ibnu Fitroh Sukono Putra, Azna Abrory Wardana and Mochammad Eric Suryakencana Wibowo 2024. Blue-Marketing Strategy: The Opportunities and Challenges of Big Data Integration in Coastal MSMEs. International Journal Of Accounting, Management, And Economics Research. 2, 1 (Apr. 2024), 61–80. DOI:https://doi.org/10.56696/ijamer.v2i1.27.